Refrigerated Rail Cars

In one of the Laura Ingalls Wilder novels, there is a passage relating the author’s first encounter with an orange, a novel experience in frontier America. The issue was that transportation of most food stuffs at that point had to be done via dry goods or those preserved in salt as mass canning was not yet available and transporting food stuffs for long distances could often result in more rot than product delivered to the end user It is then with this in mind that we must consider the invention or refrigerated rail cars and later refrigerated trucks as one technology breakpoint for the food industry.Others would include mass canning techniques and the development of safer workplace technology, but perhaps the biggest impact on the American diet and the food distribution industry. With the invention and widespread use of refrigeration techniques, production of agricultural goods could skyrocket and spoilage was reduced to a minimum. With that in mind, we will examine the direc t impact of refrigeration on the ability to transport food without spoilage before reaching market. No longer were small farms growing enough produce for their local community necessary.Suddenly, large agricultural concerns in California could meet the nation’s demand for many types of fresh produce and do it at a cost that undercut many local farmers. This technological breakpoint changed the way America ate and the very basics of the country’s economy. In this case, the technological breakpoint was almost 150 years ago, but the product continued to improve from there to the refrigerated trucks that are in common use today. Though many improvements have been made to the technology since the breakpoint,In frontier America, as discussed by Wilder, food stuffs that could be transported were either those that could be dried (like pinto beans), root vegetables that travelled well even during extreme temperatures (like potatoes and turnips), or foods that could be preserved in some manner, usually by drying or salting. Fresh vegetables and most fruits had to be raised locally of they simply weren’t available. As the country became more mechanized, railroads were used to ship fruits and vegetables to the frontier, but they still had a very limited shelf life.And, the Rocky Mountains were a huge barrier. Though there was an abundance of fruit and vegetables raised in California, most of it would rot before it could be shipped east over the mountains (California State Railroad Museum). Until the Civil War, the high inland valleys of Colorado produced some vegetables for consumption on the east coast as the loss due to rot was significantly less when the trains did not have to cross the Rockies (South Fork Town History 2007). But it was an intrastate transporter that first saw the potential to improve his bottom line with technology.â€Å"To Parker Earle, an enterprising fruit grower of Cobden, Ill. , goes the credit for pioneering in this develop ment. After several unsuccessful efforts to ship strawberries to Chicago without their spoiling on the way, Mr. Earle hit upon an idea. During the winter of 1865-66 he harvested a large quantity of ice, and he packed the ice in sawdust in his barn so it would keep well into the summer. Then he built several large wooden chests with double linings. Each chest was fitted with two compartments. When the berry-picking season arrived Mr.Earle packed one compartment of each chest with ice and the other compartment with strawberries. † (Catskill Archive 2007). This system of icing the product to create early refrigeration then expanded from Chicago to the rest of the country. â€Å"It was only a step from the iced chest to the iced box car, and Parker Earle was one of the pioneers in this venture also. By 1872 many carloads of strawberries and other fruits were being shipped from southern Illinois to Chicago under refrigeration. In 1885 berries from Virginia were shipped to New York under refrigeration.Three years later Florida oranges entered the New York market, and in 1889 New York received its first carload of deciduous fruit from California. † (Catskill archive 2007) The immediate advantages of the icing system were obvious. Earle’s berries got to the market days before the local crop was ready and earned him as much as $1 a quart, making it a very profitable year. But at least initially, the railroads were not willing to invest in the icing technology required to promote this new development on a large scale. For the trip from Cobden to Chicago, about 300 miles, icing at the point of origin was sufficient.But for longer distances, the railroad would have to create â€Å"icing stations† where the melted ice could be replaced. Many were initially resistant, not seeing the enormous profit potential from the investment (California Rail History Museum 2007). â€Å"Refrigerator cars could not operate efficiently without an elaborate suppor t system. Icing stations had to be located at regular intervals, railroad scheduling had to be reliable so that trains would reach the icing stations before the ice melted, and a dependable marketing system had to be in operation so that the most perishable produce would not rot on the loading docks.Most railroads were slow to recognize the significant profit to be made with refrigerator cars. Initially, private companies owned the reefers and contracted with the railroads to haul them, operating â€Å"fruit blocks,† special trains consisting entirely of refrigerator cars carrying perishables. These trains were given priority over most other traffic. Eventually most railroads purchased their own refrigerator cars or formed refrigerator car subsidiaries with other railroads† (California Rail History Museum 2007).The development had spinoff effects on the marketplace as well. In California, when railroads initially resisted developing icing stations and buying their own r efrigerated cars, local fruit growers banded together to form a fruit growers cooperative and integrate their business vertically, handling their own shipping with cars owned by the fruit growers association (Powell 1910). And, the impact was solely on fruit and vegetable production. In Chicago, local shipping officials saw the implications of Earle’s idea and quickly applied it to the meat-packing industry.Where once cattle had to be transported on the hoof to major markets, requiring a slaughter house in every major city, the ability to ice their meat and send it out to the rest of the country ‘s cemented Chicago’s place as meatpacker to the country (Hill 1923). â€Å"By 1887 wholesale meat shipping was reliable enough to allow Midwestern cities such as Chicago and Kansas City to become national meat packing centers. † (California Rail History 2007) As the centers for the nation’s railroads, Kansas City and Chicago were perfect for the developing meat industry once the refrigeration issue was solved.Both were close to prime livestock country, preventing the need for the long, old-fashioned cattle drives or having to transport the stock via rail to the market, thus driving up costs for the producer. In short, the advent of the refrigerated car made meat a much more accessible and affordable part of the diet for American city dwellers (Crossley 1976). Where previous only persons in rural areas where they could raise their own livestock had plentiful access to beef and pork, the development of the refrigerated car made meat more affordable for everyone.What once had been an expensive treat was now as close as the neighborhood butcher shop. This development also probably contributed to the industrialization after the turn of the century. Previous to the advent of the refrigerated car, a city’s development was limited by the physical constraints of producing enough food to feed the city’s inhabitants. With the abili ty to safely transport food across the country, city dwellers could be assured of having access to the same foods as those who had lived in rural America and have the economic and cultural benefits of the city.This availability, combined with the agricultural proficiency of some regions of the country, helped lead to the beginning of the decline of the traditional family farm. Because fruit growers in California were so proficient at their jobs, coupled with the use of low-cost migrant labor, the development of refrigeration had a huge impact on the way America eats. According to one study in the 1950s, the widespread availability of refrigeration decreased the amount of grains and potatoes that the average family consumed, products that would have been readily in the pre-refrigeration era.Post-refrigeration, people consumed more eggs, milk, meat and fruits and vegetables (Chaney 1957). This information is not meant to imply that the development of transportation ceased after Earleà ¢â‚¬â„¢s first experiment with adding ice to shipped strawberries, but other developments were simply refinements to the technology. By 1900, some meat packers were using a form of mechanized refrigeration and by 1914 most railcars for meat shipments were also refrigerated via mechanical means instead of ice (Hill 1914).By the middle of the century, tractor-trailers with refrigerated compartments would hit the roads and some of the food transport would move from rail to highway (Crossley 1976). But even more than 140 years after Earle’s ice experiment, most of the internal transportation of food within the United States is done by refrigerated rail car. † Of more than 35,000 carloads of fresh fruits and vegetables received in Boston in 1939, 10,456, or 35 per cent, came from California; 8,224 carloads, or 23 per cent, came from Florida, and 1,925 carloads, or 6 per cent, came from Texas.Thus, approximately two out of every three carloads came from these three distant st ates. † (Catskill Archive 2007). As recently as 2004, Congress enacted legislation to attempt to make the rail transportation of food stuffs more sanitary, blaming the transportation for recent outbreaks of salmonella and E. coli (AllBusiness. com 2004). â€Å"To provide the American people with year-round, nation-wide service in the transportation of perishable products, the railroads operate a fleet of 145,000 refrigerator cars. Assembled in a single train, these cars would reach 1,194 miles across the country. † (Catskill archive 2007).Though we often disregard the nation’s railways as a means of transportation, the development of the food industry proves that the use of the railway can be vital to the development of an industry. It is imperative that we learn the lesson of the refrigerated rail car and realize that technology does not necessarily have to be cutting edge to have a major impact on the lifestyle we choose to lead. After all, though a cutting edg e iPhone may be all the rage, eggs and bacon for breakfast will help get the day off to a good start. The technology needed for breakfast is much more complicated, and older, than we might have imagined. Works CitedCalifornia Rail History Museum, , Access December 18, 2007. Chaney, Margaret S. â€Å"The Role of Science in Today's Food† Marriage and Family Living, Vol. 19, No. 2, Health and Family Welfare. (May, 1957), pp. 142-149. City of South Fork, Colorado, â€Å"City History† , Accessed December 18, 2007. Crossley, J. C. â€Å"Processing â€Å"Annals of the Association of American Geographers, Vol. 66, No. 1. (Mar. , 1976), pp. 60-75. Hill, Howard Copeland. â€Å"The Development of Chicago as a Center of the Meat Packing Industry† The Mississippi Valley Historical Review, Vol.10, No. 3. (Dec. , 1923), pp. 253-273. â€Å"Loading Spinach into a Refrigerator Car†, Catskill Archive, , Access December 18, 2007. Powell, Fred Wilbur. â€Å"Co-operative Ma rketing of California Fresh Fruit†The Quarterly Journal of Economics, Vol. 24, No. 2. (Feb. , 1910), pp. 392-418. â€Å"Senate Bill seeks to Regulate Sanitary Transportation of Food† < http://www. allbusiness. com/refrigeration/20041119/4455016-1. html>, Accessed December 19, 2007. Appendix 1 From the Catskill Archive: Loading spinach into a â€Å"reefer†, a refrigerated rail car.

Is Atticus a good father? Essay

However, I think that they were acting somewhat childish. In reverse, Atticus is definitely an excellent role model and a good father for Jem and Scout. Firstly, Atticus raised two children – Jem and Scout on his own and was always there for them. He was affectionate with his children and he was always ready with a big hug when they needed comfort. Also, he was a loving and caring father who cared about their education and tried to use as much time as possible out of his packed work schedule to teach them how to read. Moreover, he spent father-child bonding time with them by reading stories to them at night. Secondly, he taught his children about morals and values patiently. He guided them with everyday lessons in life. He set such a good example for his children, even when it means risking his safety. Obviously there was a case where he defended Tom Robinson though no one else would. This shows that he was showing his children that everyone deserved to be treated equally regardless of their skin colours and that one must do what is right even when that means doing something difficult. Thirdly, he taught his children valuable lessons through trivial incidents. For instance, he accepted payment in any form that his clients were able to give it, e. g. turnip greens, stove wood and hickory nuts, etc. It shows that he was teaching his children that money meant less than helping one’s human beings and that all people regardless of income or status deserved his help and friendship. Fourthly, although he allowed his children to play and explore freely, he was also a firm disciplinarian who always taught his children to think of how their actions will affect others and gave suitable punishments to them. For example, when Jem damages the camellia bushes of Mrs. Dubose, Atticus advised him to say sorry to such an old and sick lady. Mrs Dubose then punished him by asking him to read to her every afternoon for two hours. Atticus used this experience to teach Jem what real â€Å" courage† meant and focus on the principles of life and respects while upholding fairness and justice. To conclude, although Atticus is not a perfect father, he was very responsible and easily gained trust of Jem and Scout, which is something essential in every parent-child relationship.

Data Desgin Essay Example | Topics and Well Written Essays - 500 words

Data Desgin - Essay Example Then I would calculate the percentage of change of these expenses over a long enough period to smooth seasonal fluctuations and display them on a line graph, which is easy to interpret. The slope of the line of the office supplies compared to similar items consumed in the department would show whether my boss' assertion was true or not. 3. I would display the data in the form of a standard bell curve. This would reveal the average reading level of the students, which would be an appropriate target for a curriculum if all other things were equal. However, this type of distribution display would also show if there other factors to take into account, such as a significant number of "outlier" scores, or skewness, or large standard deviations. 4. Though the city council asked for the average, averages can be severely influenced by unusually low or high scores, so I would also give them the mode, because by knowing the most frequent score, they would know at what income level the largest number of people would be affected by any social program with income qualifications or cut-off points that the city council might consider. 6. I would compile minimum funding level requests/requirements for all the agencies the organization supports, then compare those levels to the funding granted by the organization.

Information Technology for Managers Research Paper

Information Technology for Managers - Research Paper Example It must be noted that there are three possible choices for employees and people who would actually be working on the projects and they are ‘the own staff’, ‘consultants’, and the ‘outsource firms’. The above figure shows the mapping for three areas of acquiring custom designs, application package and carrying out the ongoing operations. The ‘own staff’ model has a typical structure of a project manager, developers, testers and so on and is best suited for areas such as infrastructure maintenance, help desk support, back up and so on. In his article on team management, written for the Sloan’s Management Review, Lucas (2006) speaks of the composition, role, and function of the IT team. According to the author, the IT industry does not have too many Generalists but rather specialists who would be looking after specific aspects of the business. Typically, the top and the middle rungs of the team structure would have different roles such as manager, CIO, process manager, the project manager, and the technical staff. Each of these roles would have certain responsibilities and functions and while there is a certain amount of pyramid structure and hierarchy, all roles have to coordinate their efforts for the project to be successful. Wiseman (2004) points out that small project or organizations that may not have large IT initiatives would have a smaller and focussed IT team. Large organizations, on the other hand, would have a full-fledged department that looks at IT as the driver for change management and to bri ng inefficiencies and improvements in the firm. For such organizations, the author has suggested a multi-layers organization as illustrated in the following figure.e, Lucas (2007, p. 171) points out that in some cases, the IT team has to be viewed in context with the model of development that the organization has adopted and the model could be in-house development, outsourcing or offshoring.

Discussion questions for Managing Diversity Class (third week) Essay

Discussion questions for Managing Diversity Class (third week) - Essay Example However, The Americans with Disabilities Act of 1990 completely changed the situation and made it possible for people with incurable diseases to get a job. In order to get the treatment you need it is important to know your rights well. In fact millions of discriminated workers don’t know their rights. For example, people who work for companies with 14 or fewer people are not protected by federal law. Those people who work for the federal government also can not be protected by this act. There are several ways the act protects the rights of people with incurable diseases. There were lots of obstacles that kept people with some disabilities from full participation in a social life and that was intended to be break down by the Congress. In order to combat discrimination, Congress enacted The Civil Rights Act of 1964. In accordance with Title VII of the Civil Rights Act of 1964, an employer had no right to hire or fire any employee or to discriminate against him/her basing on his/her race, color, religious beliefs or origin. In general, Title VII of the Civil Rights Act of 1964 became a basis for further legal and moral pillars of America. Non-discriminative principles (either racial or gender) became the core issues for legal principles of America. Further extension of the scope of issue covered in Title VII of the Civil Rights Act of 1964 concerned conditions of equal employment opportunity (the Equal Employment Opportunity Act, 1972). This signified a perspective promotion of civil rights in America. Moreover, further amendments were made in 1978 in the Pregnancy Discrimination Act. Thus pregnant women could be neither fired nor discriminated in employment-related issues. Statistics of 2009 fiscal year provides the following figures: 33,579 complaints of race discrimination were received by EEOC, 28,028 related to sex discrimination and 3,386 reports of discrimination caused by religious discrimination. 11,134

Phd proposal Essay Example | Topics and Well Written Essays - 3500 words

Phd proposal - Essay Example Additionally, the proliferation of group-based delivery schemes has supported the view that positive impacts have redounded in the lives of women individually as well as collectively, as a result of the availability of micro-credit facilities. In this regard, empowerment was more commonly measured in terms of eight indicators: women’s economic contribution to the household income; mobility, or the ability of women to travel without escort; ability to make small purchases; ability to make large purchases; ownership of productive assets; involvement in the formulation of major decisions; freedom from family domination; and political awareness (Hashemi, et al., 1996). On the matter of impacts, Chen (1997) was among the first to use this framework to arrive at three pathways to empowerment that micro-credit programmes are found to produce among its clientele. The three pathways are identified as the cognitive, the perceptual, and the relational impacts. The cognitive impact determ ines the distance by which the participants’ skills and knowledge have improved due to their participation in the programme. Among these are the knowledge of how to save, to plan for the future, and to take greater control of personal and household finances. Also included are learning how to bank money, learning of the virtues of industry and hard work, discipline and strong-mindedness; money management and bank rolling profits; and small business dynamics of learning how to take advantage of seasonality, of diversification, and quick inventory turnover. The second is perceptual impact, which revolves around how women see themselves. Included here are women’s self-confidence, self-reliance, and self-esteem, as well as their changing vision of their future as a result thereof. Finally, the third pathway is the relational impact, or the manner the programme has changed the participants with regard to their family relationships (Johnson, 2005). Primary among these relatio nships is the participants’ relationship with their husbands. There are two divergent pathways. One is the husband’s initial suspicion about the wife’s comings and goings, which is later replaced by an appreciative acknowledgement of her new abilities, a higher level of respect accorded her, and their appreciation for the woman’s contribution to the household income. There have been cases, however, depending on the culture in which the couple are embedded, of husbands expressing resentment against their wives for spending too much time away from their household duties (Johnson, 2005). Criticisms The claim that micro credit provides economic empowerment has been criticized for the narrow construction it ascribes to â€Å"empowerment.† The focus on micro credit programs tends to misleadingly circumscribe women’s empowerment to their economic adequacy; this tends to simplify the issue of transformational empowerment, and relegating womenâ€℠¢s subordinate role to a matter of economic mainstreaming. For instance, Stephen Lewis decried the â€Å"mainstreaming† of gender issues in the UN system, because of fragmentation and dispersal of efforts among several agencies which are under funded and maligned (Goetz & Sandler, 2007). Mainstreaming indicates that integration is being intended, rather than the creation of entities specifically advocating solutions to the plight of women. It tends to

Case Study #2 Example | Topics and Well Written Essays - 1250 words

#2 - Case Study Example Gasoline is most commonly used as a fuel in vehicles which makes it one of the most important commodities in human life today. One of the characteristics of a necessary item is that its price should stay within the affordable limits of the general public, so that they are not deprived from its usage under any circumstances. But, gasoline price is found not to adhere to this rule and had often been subjected to wide variations, a consequence of similar variations in oil prices. The impact of such price movements is more intensely felt in the Western economies where almost every household owns a car. The following diagram is evidence of the wide fluctuations in gasoline prices in USA over five years (2004-2008). In fact, the mean and standard deviations of the gasoline prices, which are 251.38 (cents per gallon) and 62.15, over the five year span being considered, are also evident of wide variations in the same. The present study tries to investigate the causes and effects of wide fluctuations in gasoline prices in context of the US economy. USA being one of the highest GDP earning nation in the world and also the one with the highest per capita income, is a good ground for the study since oil has become more like a mode of daily life for the Americans. Hence, any fluctuations in the price level of the same, will have a widespread impact on the lifestyle of the nationals. The research outcome will help the residents of the country to get more aware of the possible impact of a rising oil price and thus they will be in a position to anticipate beforehand how they might be affected when subjected to such price fluctuations, and thus shield themselves accordingly. The fluctuations in oil prices and hence that of gasoline could be owed to a large proportion of oil being produced in the Middle East nations which, having formed an organization in themselves (OPEC) enjoy almost a monopoly power over the price movements of the

Evil in St.Augustine's Confessions Essay Example | Topics and Well Written Essays - 1500 words - 1

Evil in St.Augustine's Confessions - Essay Example He proposed many interesting arguments. This theme was important for Augustine as he was very sinful until realized the essence of God and religion. His theory is very valuable as it serves as the basis for Christian knowledge. However, as every theory, the ideas of Augustine is not fully accepted and actively criticized. The presence of good and evil in the world is obvious, but what are the relations between them? Many experts emphasize the conflict between good and evil. The main statement of St. Augustine is that evil is simply the absence of good. This presumption has a long history. It is a well known fact that St. Augustine was initially a Manichean and became Christian only after he realized the drawbacks of Persian Dualism religion- Manichaeism. The main idea of this religion lies in the belief in two gods, who represent good and evil. In this religion we can see the struggle between the light and darkness. St. Augustine scrutinized Christianity and rejected Manichaeism. He claimed that in this world there could be only one god, a good one. God and the world that he created are the main aspects of the philosophy of Augustine and the relations between them deserve special attention. Augustine argued that the world is the creation of God, God does not depend on the world and the world is fully dependent on God. Creating human soul, God initially incorporated in it the striving for happiness as the main goal in a man’s life. That is why a man must use all the abilities of his soul to achieve the happiness. Happiness itself consists in the maximum cognition of God and in this case the human reason becomes the main basis for belief. That is why belief is the foundation and the initial point for cognition. Cognition without the belief is sinful. The supreme form of cognition is divine inspiration given by God to humans, who have strong belief. This

The Cruciable by Arthur Miller Essay Example for Free

The Cruciable by Arthur Miller Essay The crucible is a play set in the town of Salem in 1692, in was written by Arthur Miller who saw similarities between the Salem witch hunts and the McCarthyism which gripped America in the 1950s. Both showed how hysteria, paranoia and malice could be the driving force for evil persecution and also the true power of false accusation. Arthur Miller throughout the play tries to create many themes and messages. I believe that this was done to make people think about what was happening in America at the time. The first theme is the idea of self interest and reputation. These two themes feature heavily throughout the play. Salem is a Christian society where not going to church is looked down upon and where all the villagers believe the Good News and that you should love thy neighbour. Yet underneath their niceties they seek to attack each other. Giles Corey did state several times that he has been to court over allegations of missing cows and other such accusations. Giles himself talks to Danforth about a case Danforth father tried Ysee, I had a white mare that time, and this fellow come to borrow the mare. The case that Corey talks about happened thirty-five years ago which shows that there had been a hatred brewing in the town for some time. Giles also continues to go on about how Thomas Putnam constantly goes after his neighbours land. Proctor and Putnam have a small debate over whether Proctor timber belongs to him. Putnam: What lumber is that youre draggin, if I may ask you? Proctor: My lumber. From out by my forest, by the riverside. Putnam: Why, we are surely gone wild this year. What anarchy is this? That tract is in my bounds, its in my bounds, Mr Proctor. This quote clearly shows that Putnam is in constant confrontation with his neighbours overland. Giles believes Putnam tells his daughter to cry witchery on George Jacobs (an elderly Jewish man) so that he could buy the land that by law George Jacobs had to forfeit. These undercurrents through the Salem community raise question with the audience. Such as will Putnam get away with? Who may be accused next? They build up tension leading to the court room scene (act three) it in these events that creates drama and tension by making the audience ask question about the climax and ending. At the end of act two there is an argument, this argument is the catalyst for the events of act three. It starts when Elizabeth Proctor (Johns wife) is taken away due to allegations made by Abigail Williams. John then says to his maid Mary Warren that he will not let his wife die for him. She replies, I cannot, and theyll turn on me. John Proctor replies exclaiming All our pretences are ripped away we are only what we always were, but naked now. This is a powerful statement and leads back to what I was mentioned earlier. John is simply saying that hidden underneath their Christian guise they were all out to get each other, everyone was trying to get land and destroy families. Earlier in the act John asserts that We are what we always were in Salem. The people are still the same, their evil thoughts and misdoings have always gone on but they were concealed to protect something of value; their reputation. John may also be talking about himself and his affair with Abigail, he knows what he did was wrong, but concealed it for the sake of his reputation. The people of Salem did not change overnight; they are now just seen through a different light. The third act takes place in the vestry room of the Salem meeting house, which is now being used as the anteroom of the General court. A new character is introduced, Judge Danforth; a proud man who is to the point. At the opening of act three Giles Corey challenges Putnams motives for accusing his neighbours of witchcraft. The audience will remember that Giles Corey spoke to Hale (a witch doctor form Beverly) about his wifes preoccupation with reading. He said I tried and tried and could not say my prayers. And then she closes her book and walks out the house, and suddenly mark this I could pray again! Martha Corey (Giles wife) is now being charged due to allegations made by the group of girls of which Putnams daughter is one of. Giles believes that Putnam is telling his daughter to cry witchery on the people of Salem so that Putnam can buy their land once it is forfeited. These attacks at each other within the Salem community show a different side to the Puritan community. Puritans believe in the purity of worship and doctrine. This doctrine includes all of the Ten Commandments. Two of the commandments from the audiences point of view have clearly been broken. 8) You shall not bear false witness against your neighbour. 10) You shall not covet anything that belongs to your neighbour. Clearly Putnam by telling his daughter to cry witchery for his personal gain is breaking his own beliefs. When confronting Putnam, Giles said he had heard it from an honest man. The day his daughter cried out on Jacobs, he said shed (Putnams daughter) given him a fair gift of land. Giles predicament comes when Judge Danforth asks Giles for the name of his man. Giles is then struck that the Judge should ask for the name, but Danforth persists. Giles doesnt want to give the name because the last time he gave it was his wifes and she may hang. The writer here tries to get the audience to attach themselves to Giles as he is a man of eighty just trying to get his wife back. Giles even though he states that he has been thirty-three times in court in his life seems lost and confused under the authority of Danforth. The audience will feel sorry for him and give their sympathy. It is a clever technique to draw the audience in and engaging them. The viewer will want to know what happens to Giles and most especially Putnam who by now will have gained the audiences mistrust. The other two men who accompany Giles to the court are John Proctor the main antagonist of the story and Francis Nurse. Both of these men have also had their wives detained due to allegations from the court and the girls. Francis Nurses wife was accused of being a witch due to the prompting by the Putnams. She is a highly respected Salem woman. Her helpful nature and willingness to make any sacrifice in the cause of truth makes her almost saintly in the eyes of the community. The audience will be surprised to see that she has been accused of witchcraft and will want to know her fate as well as the other womens. Francis in order to save his wife tells Judge Danforth the girls, sir, the girls are frauds. Danforth studies Francis and the audience will be hanging on the next word he says as it is his decision as to whether the girls will, in the end, get away with it. Danforth replies to Francis Do you know who I am, Mr Nurse? This question is important as it shows how important pride is to Danforth. If it becomes known that he was deceived by a group of young girls his judgement may in the future be questioned. Arthur Miller then raises the tension is the scene may bringing in the character of Mary Warren, who is described as near collapsing to the ground, head bent and eyes to the floor. The viewer will be asking themselves what has she got to say and how will it affect the proceedings. Hale says to Danforth I think you must hear the girl, sir, she- but he gets cut off by Danforth and Danforth begins to question Mary. In the beginning she wont speak, not helped by the frustration of John Proctor. The tension builds, but Mary keeps her mouth shut and so John answer for her that she never saw any spirits. The sentence ends with an exclamation mark. This is there for the actor to realise that he has to really emphasise this sentence as it is a pivotal point in the play. It is where people start to fight back, but nobody knows who will win. Danforth tries to calculate his choices and eventually agrees to hear the girl out. She tells Danforth that it was all pretence, but Parris the parish priest wont stand for it and so turns to Danforth and in a sweat spits Excellency, you surely cannot think to spread so vile a lie in open court. The audience will question why Parris know so for the hanging of the witches yet before he was adamant that there were no witches in Salem. Danforth then leaves Mary alone and begins to question Proctor, Have you ever seen the Devil? this interrogation is important as the audience knows that Proctor is a lecher but they also know Danforth doesnt know this and so they will be eager to find out if this information comes to light. During the interview Danforth and Proctor start to argue with each other about the innocence of those condemned to hang. Danforth and Proctor are both strong minded individuals and this battle is a battle of wills Proctor wont back down for the sake of getting back at Abigail (the girls he had an affair with). Danforth then tells Proctor that his wife sent a claim to him that morning that she was pregnant. Proctor says that Elizabeth his wife will never lie, so she must be pregnant. Danforth then gives him a choice as his wife will be safe for a year due to her condition. Proctor carries on regardless trying to save the wives of his friends. Hale then begins to plead with Danforth to hear this from a proper lawyer and that the claim was a weighty one and should be discussed properly. He states that he has signed away the lives of several people and that he wants to get to the heart of the matter. Hale disobedience raises question as to how the scene will go on and where Hale loyalties now lie. He is an honest man and does not want the blood of several people on his hands. Danforth then brings in Abigail and the other girls. He questions Abigail as to the truth of the allegations, but she denies. The attention then turns back to Mary who is asked if she were pretending before could she please do it again. Mary tries and tries but is unable to faint. This is because in the courtroom the girls acted together and through hysteria fainted. But now Mary is on her own and is all flustered. Danforth says it is because there are no afflicting spirits loose. But Mary still denies it. Danforth then asks Abigail to search her heart and be honest but she lies without thinking. The audience will now be hooked due to the tension building between Mary, Danforth and Abigail. They want to know if he honestly believes her lies or not. Abigail pretends to be freezing cold as soon as she is questioned to draw the attention away from the accusations put against her. She then calls to God to make it stop, Oh, Heavenly Father, take away this shadow! The exclamation at this point shows how much emphasise she is putting in to the performance, after all she is acting for her life. When she calls heaven Proctor decides that he has had enough and calls her a whore Danforth demands to know why he calls her this and Proctor admits that he has known her, sir. I have known her. Danforth shocked by this confession address Abigail with the evidence You deny every scrap and tittle of this? The language that Danforth uses shows his utter horror. He asks Abigail if she denies it all every last bit. It is like him giving her, her last chance to confess or else. More than anything it is a threat. Danforth then calls for Goodwife Proctor, and reaffirms his belief with John that Elizabeth had never told a lie. Danforth tells both Abigail and John to turn away from Elizabeth and to not signal to her or say anything. He then tells Goody Proctor to enter. He begins to question her on the release of Abigail as there servant. He asks her For what cause did you dismiss her? and In what way dissatisfied you? He is trying to lure Elizabeth in to a trap. Until eventually he asks her straight out Is your husband a lecher! the language used here is very specific and important as if she says yes she is condemning her husband but if she says no then she is letting Abigail get away with it. The audience will be anticipating her answer as they know that John has already confessed, but realise that she doesnt know that. This is made even worse by the irony that earlier John said his wife would never lie and so to save her husband she must do the thing that she never does. The tension is high as this is the climax of the story will she or wont she? Elizabeth lies and states that Proctor is not a lecher. The audience will be in shock and will want to know what is going to happen to the characters now. Hale states to Danforth that is a natural lie and starts to attack Abigail with accusations, but she starts to pretend again. Saying she sees a bird that is Marys spirit sent to hurt them. The tension builds as Danforth continues to buy into their performance. Mary who is know so scared of the gallows due to Abigail and the other girl acting as if Mary were attacking them; starts to break down and declares that she loves God and that Proctor is the Devils man! The children who are all now hysterical after their sudden performance welcome Mary back in to their group, while the adults turn their attention to Proctor. Danforth now feeling the full extent of his power again asks John What are you? John is beyond speech in his anger You are combined with anti-Christ, are you not? I have seen your power; you will not deny it! What say you, Mister? The audience will anticipate Proctors frustration. John soon replies, breathlessly I say I say God is dead! At this point the audience will know that Proctor has sealed his faint and that he has also committed blasphemy. The clever use of the exclamation mark shows to the extent at which Proctor is angry with the court. He has lost everything and is now utterly selfless. Hale ends the scene with I denounce these proceedings, I quit this court! Hale quitting the court show to the extent at which he is embittered by the court. Danforth shouts after Mr Hale! Mr Hale! his wisdom now seems useless and this victory to Danforth now seems like a defeat. The audience will now be expectantly waiting for the consequences of the actions in scene three.

Physics Online Course Essay Example for Free

Physics Online Course Essay 1-How can you demonstrate that water is denser than ice without weighing them? What is the principle involved? Release an ice cube in water; the ice cube will float. The ice cube will displace some water as it â€Å"pushes† the water away. The principle involved is displacement. 2-The density of water is a maximum at 4 °C. Why is this property of water important for aquatic life? The maximum density being attained at   4 °C means that even if the water gets colder, the density will decrease. Therefore, ice (when it forms) floats instead of sinks. This makes the continuity of aquatic life during winter possible. 3-When two different materials are given the same amount of heat will their temperatures increase by the same amount? Explain with reasons? No. It depends on the ability of the materials to conduct heat. 4-It is generally observed that it is more difficult to cook food at high altitudes. Explain the possible reason for this? In higher altitudes, there is lower pressure. This means that water will not boil at 100 °C, but at a lower temperature, making your water not as hot as on sea-level, making cooking time longer. 5-What are the variable factors that affect the pitch (frequency) of a vibrating string? How are these factors controlled in a stringed musical instrument such as a violin? The speed and wavelength of the waves formed by striking an object. A musician controls the frequency through the strings tension and density, by pressing some of the strings. 6-If you want to see yourself fully in a plane mirror, the mirror needs to be only half your height. Draw a ray diagram showing how this is possible. Explain the diagram and principles you used. The image in the mirror looks as if the figure is far away, when in fact, it is right in front of the mirror. This is because the light received by the eye traveled in a straight line as if it came from behind the mirror. The mirror is also laterally inverted, meaning the figures right will appear as the mirror images left. References Leigh, J.R. (1988). Temperature measurement and control. USA: Institute of Engineering and   Ã‚   Technology. Sumich, J.L. and Morrissey J.F. (2004). Introduction to the biology of marine life. Massachusetts: Jones   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and Bartlett Publishers. Pople, S. (1987). Explaining physics. United Kingdom: Oxford University Press. Dolan, G., Duffy, P. and Percival, A. (1996). Physics. United Kingdom: Heinemann.

Effectiveness of an Oral Hygiene on Hearing Impaired Child

Effectiveness of an Oral Hygiene on Hearing Impaired Child Effectiveness of an oral hygiene instruction on the plaque score among hearing impaired children- A cross-sectional study Abstract Aim: To evaluate the effectiveness of an oral hygiene instruction on the plaque scores among hearing impaired children. Materials method: A total of 56 institutionalized children with hearing impairment in the age range 5-17 years were selected for the study. Oral hygiene status was assessed using Turesky–Gilmore–Glickman modification of the Quigley Hein Plaque Index (MQPI), dentition status along with DMFS were recorded. Oral hygiene education along with the proper tooth brushing technique was demonstrated using a tooth model. Oral hygiene status was reassessed after 21 days and the data obtained was analyzed Statistical analysis: Results : Conclusion: Introduction Oral health plays an important role in the overall health of children, and, in particular it is more important for children with special health need. Children are prone to oral health problems when their oral hygiene maintenance is poor. Dental caries is the most prevalent and widespread disease seen in children and among the disabled it is the greatest unattended health need1. Children with hearing impairment (CHI) seem to be one such group lacking adequate oral health awareness to maintain their oral health owing to communication barriers2,3 Hearing impairment (HI) forms major disability affecting many children world-wide. There are 23,000-25,000 children (aged 0-15 years) who are permanently deaf or hard of hearing in UK4. According to National Sample Survey Organization in India, 0.4% of 1065.40 million children are hearing impaired and every child in 1000 live births suffers from HI.5 Hearing impairment primarily influences communication, on which it can have a devastating effect6. As the degree of loss increases, psychological, emotional and social disturbances generally become more pronounced.6The extent of disturbance also depends on age of onset, training, and acceptance of disability6. Various factors contribute to the significant problems experienced by this population group in accessing health care and in communicating with doctors such as lack of sign language and due to the lack of awareness training among health service staff and the shortage or absence of aids to communication7. People with disabilities deserve the same opportunities for oral health and hygiene as those who are healthy. Previous studies have found hearing impaired children have poorer oral hygiene than non-hearing impaired children8,9. Plaque and gingival indices in disabled children after a mechanical plaque control were significantly different compared with those of non-disable children10. Although numerous plaque control methods have been proposed, tooth brushing using a correct technique is effective in controlling plaque is safe, easy to use and cost effective.11 With respect to the importance of assessing the oral health care needs among these special groups of population and lack of studies carried out on this issue in the pertinent population, the aim of the study was to evaluate the effectiveness of an oral hygiene instruction on the plaque scores among hearing impaired children. Materials and methods A cross-sectional study was conducted in National Residential School for Deaf, Bangalore , an institution for the deaf and dumb children which comprised of 56 children aged between 4-17years.Prior written consent was obtained from the school and also the intervention of the study design was been explained. Ethical clearance was obtained from A total of 56 children participated in the study which included both male and female. Children present on the day of the examination were included. Those who were not willing to participate or those unwell were excluded. General information about the respondent’s oral hygiene habits and frequency of dental visits were obtained using a questionnaire. Dental examination was performed using dental mirror and a probe in broad daylight in accordance with WHO guidelines12. Oral examination included: number of teeth, presence of caries, restorations and number of extracted teeth and plaque score. Acquired data was entered in the dental records for each patient. For the assessment of dental status, the DMFS (decayed, missing, filled) index was used and the Turesky—Gilmore–Glickman modification of the Quigley–Hein plaque index (1970)13 was used to assess the plaque score. Plaque was assessed on the facial and lingual surfaces of all the teeth. A plaque score per pe rson was obtained by totaling all the plaque scores and dividing by the number of surfaces examined. A score of 0 to 5 was assigned to each facial and lingual non-restored surface of the tooth as shown in Fig 1. Scoring was as follows: 0 = no plaque/debris 1 = separate flecks of plaque at the cervical margin of the tooth. 2 = a thin continuous band of plaque (up to 1 mm) at the cervical margin of the tooth. 3 = a band of plaque wider than 1 mm but covering less than one third of the crown of the tooth. 4 = plaque covering at least one third but less than two thirds of the crown of the tooth. 5 = plaque covering two thirds or more of the crown of the tooth. Figure 1.Tooth areas graded by the Turesky et al Modified Quigley Hein Plaque Index Following initial examination, oral hygiene instructions regarding the importance of maintaining a good oral hygiene, development of dental caries and the tooth brushing technique in the form of manual demonstration of tooth brushing on tooth models was given. The technique of tooth brushing demonstrated was dependent on the age group of the child. Children younger than 8 years, because of their limited manual dexterity were being demonstrated with the horizontal scrub technique and those older than 8 years, modified bass technique was demonstrated. A tooth brush and toothpaste (Colgate,India-1000 ppm of maximum available fluoride) was given to all the participants to standardize the process. After 3 weeks, once again plaque scores were recorded and statistically analyzed with baseline scores. Results Discussion The AAPD defines special health care needs as â€Å"any physical, developmental, mental, sensory, behavioral, cognitive, or emotional impairment or limiting condition that requires medical management, health care intervention, and/or use of specialized services or programs.14 Oral health is an inseparable part of general health and well-being. Individuals with SHCN may be at an increased risk for oral diseases throughout their lifetime.15 Physical disability such as hearing impairment can result in difficulties to reach an ideal health status of the teeth. Since children with hearing impairment are either dependent on their parents or care providers for their general and oral health care needs, it is the responsibility of the dental health care professional to design new and innovative ways to provide dental health education to these children.16 Education is one of the essential factor responsible for behavioral change in children. 17 Particularly, oral health education is the key t o prevent oral diseases and it is always appropriate to educate school age children 18 and through them education can reach their families and community members as well.19 To deliver quality health education, various approaches can be planned to have a better communication as communication is a key factor in conveying dental health education to the children with hearing impairment.16 According to the child’s development stage and motor skill oral hygiene instruction should be instructed. Variations in the ability of tooth brushing must be considered, especially with younger children. Intensive individual training of each child is also essential to achieve desired benefits of the technique. `In the present study, the higher plaque score before OHE confirm poor oral hygiene status in children with hearing impairment similar to earlier studies.3-5,20,21 Hence, the prime motive of this study was to instill appropriate oral health awareness in these children. After the initial examination, a sample of tooth brush and fluoridated tooth pastes were given to the children to motivate them toward active participation in the program. Oral hygiene education talk was given to children to make them understand the importance proper oral hygiene procedures and the development of dental caries. With the help of the school teacher using the sign language, and according to the age wise proper brushing technique were being demonstrated. It was seen that almost all of the children showed a keen interest to learn the proper brushing technique. Majority of the children in this study use the horizontal scrub technique and Fones technique. The use of the horizontal scrub technique has been reported as a method of choice in young children in various studies because of the inability to apply other tooth brushing techniques.22-24 Tooth brushing skill and the required manual dexterity for tooth brushing are developed in children aged 8 years and above.25Mescher et al26 reported that children age 6 years and younger do not have the hand functions which are required for tooth brushing, and hence concluded that the sulcular brushing technique could be mastered by children 8 years and above. Kropfl27 reported that modified bass method to be significantly more efficacious than horizontal scrub method. Kremers et al28 and Zhang et al29 showed that Bass technique effectively removed interdental plaque when compared to other techniques. Age comparison between older and younger age groups shows differences in the maintenance of oral hygiene which is also seen in this present study. Chronological age is a reasonable predictor of tooth brushing ability and manual tooth brushing skills are acquired better after 4-5 years of age.30 In the present study, it was seen that there was a significant plaque reduction in high school children (12-16 years) compared with primary school children (5-7years) and middle school children (8-11 years) indicating better motivational and performance skills in the older age group children compared with younger ones. This can be said to be influenced by the greater cognitive ability and the manner of learning and initiation in older age groups. The results of this study showed that the OHE program was effective in improving their oral health status significantly and was equally successful in improving their oral health. Conclusion . Bibliography Hennequin M, Faulks D, Roux D. Accuracy of estimation of dental treatment needs in special care patients. J Dent 2000;28:131-136 Stiefel DJ. Dental care considerations for disabled adults. Spec Care Dentist 2002;22:26S-39. Alsmark SS, Garcà ­a J, Martà ­nez MR, Là ³pez NE. How to improve communication with deaf children in the dental clinic. Med Oral Patol Oral Cir Bucal 2007;12:E576-81. Champion J, Holt R . Dental care for children and young people who have a hearing impairment. B r Dent J 2000;189:155-9. Jain M, Mathur A, Kumar S, Dagli R J, Duraiswamy P, Kulkarni S. Dentition status and treatment needs among children with impaired hearing attending a special school for the deaf and mute in Udaipur, India. J Oral Sci 2008;50:161-5. Tunis W, Dixter C. Dentistry and the hearing-impaired child. J Pedod 1979;3: 321-334. Champion J, Holt R. Dental care for children and young people who have a hearing impairment. Br Dent J. 2000 Aug 12;189(3):155-9. Barnett S, Franks P. Health care utilization and adults who are deaf: relationship with age at onset of deafness. Health Serv Res 2002; 37: 105-20 Oredugba FA, Sote EO. Oral hygiene status of handicapped children in Lagos. Niger J Gen Prac 2002; 5: 75-9. Reynolds WE, Blick BM. Evaluation the effectiveness of instruction in oral hygiene for mentally retarded boys. J Publ Health Dent 1974; 34: 8-12 Arunakul M, Kuphasuk Y, Boonyathanasit R. Effectiveness of oral hygiene instruction media on periodontal health among hearing impaired children. Southeast Asian J Trop Med Public Health. 2012 Sep;43(5):1297-303. WHO. Oral Health Surveys: Basic Methods. 4th Ed. Geneva: World Health Organization; 1997. Lobene RR, Weatherford T, Ross NM, Lamm RA, Menaker LA. A modified gingival index for use in clinical trails. Clin Prev Dent 1986;8(1):3-6. American Academy of Pediatric Dentistry. Definition of special health care needs. Pediatr Dent 2012;34(special issue):16. Lewis CW. Dental care and children with special health care needs: A population-based perspective. Acad Pediatr 2009;9(6):420-6. Shetty V, Kumar J, Hegde A. Breaking the sound barrier: oral health education for children with hearing impairment. Spec Care Dentist 34(3): 131-137, 2014 Christensen GJ. Special oral hygiene and preventive care for special needs. J Am Dent Assoc 2005;136:1141-3. Flanders R A. Effectiveness of dental health educational programs in schools. J Am Dent Assoc 1987;114:239-42. World Health Organization. Oral Health Promotion through Schools. WHO Information Series on School Health. Document 8. Geneva: WHO; 2003 Brown JP, Schodel DR. A review of controlled surveys of dental disease in handicapped persons. ASDC J Dent C hild 1976;43:313-20. Kumar S, Dagli R J, Mathur A, Jain M, Duraiswamy P, Kulkarni S. Oral hygiene status in relation to sociodemographic factors of children and adults who are hearing impaired, attending a special school. Spec C are Dentist 2008;28:258-64. Kimmelman BB, Tassman GL. Research in design of children’s toothbrushes. J Dent Child 1960;27:60. McClure DB. A comparison of toothbrushing technics for the preschool child. J Dent Child 1966;33:205à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ10. Ruggà ¢Ã¢â€š ¬Ã¢â‚¬ËœGunn AJ, Macgregor ID. A survey of toothbrushing behaviour in children and young adults. J Periodontal Res 1978;13:382à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ9. Das UM, Singhal P. Tooth brushing skills for the children aged 3à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ11 years. J Indian Soc Pedod Prev Dent 2009;2:104à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ7. Mescher KD, Brine P, Biller I. Ability of elementary school children to perform sulcular toothbrushing as related to their hand function ability. Pediatr Dent 1980;2:31à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ6. Kropf JL. Clinical Evaluation of Magnifying Lighted Mirror and Unwaxed Dental Floss as Oral Hygiene Adjuncts. Master’s Thesis, Ann Arbor, University of Michigan, School Dentistry; 1971. p. 124. Kremers L, Lampert F, Etzold C. Comparative clinical studies on 2 toothbrushing methodsà ¢Ã¢â€š ¬Ã¢â‚¬ËœÃƒ ¢Ã¢â€š ¬Ã¢â‚¬ËœRoll and Bass technic. Dtsch Zahnarztl Z 1978;33:58à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ60. Zhang JH, Sha YQ, Cao CF. Comparative study of the effects of removing plaque by two toothbrushing methods. Beijing Da Xue Xue Bao 2005;37:542à ¢Ã¢â€š ¬Ã¢â‚¬Ëœ4 Unkel JH, Fenton SJ, Hobbs G Jr, Frere C L. T oothbrushing ability is related to age in children. ASDC J Dent C hild 1995;62:346-8.

Dawn :: essays research papers

Chapter 1Takes place in Palestine. The narrator knows that he has to kill a man tomorrow. He doesn't know who it is but he knows what he has to do. The man that was going to die was an Englishman. The reason that he had to kill was because there is a war.Beggar. A man that taught the narrator the difference between night and day. Narrator met him while he was at the synagogue. The man wears black clothes. The narrator met the man when he was 12 years old. The narrator, as a child admitted to the beggar that he was definitely afraid of the beggar."Night is purer than day; it is better for thinking and loving and dreaming." (4)The man wants to teach the narrator to distinguish between night and day. The beggar taught the narrator to look into the dusk and there would be a face that would appear. Night has a face and day does not. The face that appears is of a dead person. The night before the narrator does what he has to do, he looks into the night and sees his own face. There is going to be an execution at dawn. All of the executions happened at dawn. The "Movement" always kept their word. A month earlier there was one of their fighters that had been on a terrorist operation. He was hauled in by the police and they found weapons on him. They hung the man. By law this is what they were supposed to do. This was the tenth death sentence by the mandatory power in Palestine. The "Old Man" decided that things had gone far enough and now he was not going to allow the English to rule any longer. The Old Man ordered that a military officer be kidnapped. They kidnapped Captain John Dawson who walked alone at night. (6)This made the country very tense. The English ordered a 24 hour curfew. They searched every house, and also arrested hundreds of suspects. Tanks were stationed at the crossroads, barbed wire barricades at street corners. They did not find the hostage. The High Commissioner of Palestine said that the whole country would be held responsible for the murder of the Captain, if he was in fact murdered. A few people got in touch with the Old Man and told him not to go too far.

Bell Hooks A Revolution of Values: The Promise of Multicultural Change

Bell Hooks' "A Revolution of Values: The Promise of Multicultural Change" â€Å"Be not conformed to this world but be ye transformed by the renewal of your minds.† Romans 12:2. Bell Hooks quotes the bible to explain to her audience that people don’t always have to follow societies perceived notions concerning racism; instead they should think for themselves and construct their own opinions about what is right. Bell Hooks’ essay, â€Å"A Revolution of Values: The Promise of Multicultural Change,† speaks about the integrated public school system and it’s effect on society of the later 1950’s and 1960’s. Generally speaking towards African Americans and whites alike, the author apprehensively talks about how she plans on attending her first ever high school reunion. She recounts the friendship that she and a white male had formed during her high school years and how it was deemed unacceptable at the time because she was an African American female. Bell Hooks goes on to in her essay to remember her feelings as an African American in a society that she thought needed a social change to end all racism. She wanted society to move from a segregated culture to cultural diversification. Bell Hooks’ essay is successful because of her strong use of many different sources of expert support, as well as her influential uses of both pathos and ethos to maintain her argument to end racism. During the time period this essay was written, Dr. Martin Luther King was the one of the most recognizable and influential advocates for civil rights and racial justice. He still holds this title today for many. In Bell Hooks’ essay, she uses King’s works to further prove not only her own belief on ending racism, but Dr. King’s same view as well. Hooks says q... ...She uses examples from not only her own life experiences, but from other’s as well. In doing so, she creates an emotional connection between herself and the reader, making it easier for the reader to understand the author’s purpose and argument. Hooks’ use of ethos shows her universal interest in the common good of humanity. By using this method, the audience is more susceptible to understanding her argument. If the reader feels the author is concerned for their well being, it is more likely that the reader will again, agree with the author’s argument. The techniques Hooks’ has used portray her argument and essay as successful. The audience is able to relate and understand the purpose more easily. The entire essay has a positive tone about changing the world to better it, all the while having a strong negative tone denouncing any need for discrimination and racism. Bell Hooks' A Revolution of Values: The Promise of Multicultural Change Bell Hooks' "A Revolution of Values: The Promise of Multicultural Change" â€Å"Be not conformed to this world but be ye transformed by the renewal of your minds.† Romans 12:2. Bell Hooks quotes the bible to explain to her audience that people don’t always have to follow societies perceived notions concerning racism; instead they should think for themselves and construct their own opinions about what is right. Bell Hooks’ essay, â€Å"A Revolution of Values: The Promise of Multicultural Change,† speaks about the integrated public school system and it’s effect on society of the later 1950’s and 1960’s. Generally speaking towards African Americans and whites alike, the author apprehensively talks about how she plans on attending her first ever high school reunion. She recounts the friendship that she and a white male had formed during her high school years and how it was deemed unacceptable at the time because she was an African American female. Bell Hooks goes on to in her essay to remember her feelings as an African American in a society that she thought needed a social change to end all racism. She wanted society to move from a segregated culture to cultural diversification. Bell Hooks’ essay is successful because of her strong use of many different sources of expert support, as well as her influential uses of both pathos and ethos to maintain her argument to end racism. During the time period this essay was written, Dr. Martin Luther King was the one of the most recognizable and influential advocates for civil rights and racial justice. He still holds this title today for many. In Bell Hooks’ essay, she uses King’s works to further prove not only her own belief on ending racism, but Dr. King’s same view as well. Hooks says q... ...She uses examples from not only her own life experiences, but from other’s as well. In doing so, she creates an emotional connection between herself and the reader, making it easier for the reader to understand the author’s purpose and argument. Hooks’ use of ethos shows her universal interest in the common good of humanity. By using this method, the audience is more susceptible to understanding her argument. If the reader feels the author is concerned for their well being, it is more likely that the reader will again, agree with the author’s argument. The techniques Hooks’ has used portray her argument and essay as successful. The audience is able to relate and understand the purpose more easily. The entire essay has a positive tone about changing the world to better it, all the while having a strong negative tone denouncing any need for discrimination and racism.

Customer Perception Towards Branded Carbonated Drinks

STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: * Alcoholic, non-alcoholic and sports beverages * Natural and Synthetic beverages * In-home consumption and out of home on premises consumption. * Age wise segmentation i. e. beverages for kids, for adults and for senior citizens * Segmentation based on the amount of consumption i. e. high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i. e. everages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: * The qua lity and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. * Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. * Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy. The Carbonated Drinks Industry In India; A Perspective The Rs. 17000 crore market of carbonated drinks industry in India looked really bad just after the â€Å"Pesticide† controversy last year. But some cool promotions and quick reactions by cola companies have handled the crisis satisfactorily. The controversy has thought the industry few lesson or so and in the process consumer and the economy also benefited. â€Å"Colas, contributing more than 50 per cent to fizzy drink sales, saw a huge slide after the pesticide controversy, but are believed to be making a come back. Thanks to increased advertisement spends which is over 20 per cent higher than last year. There is some good news on the non-cola segment. The lime and lemon segments with brands like sprite and 7up have registered a 30 to 40 per cent growth, although on a smaller base. Nevertheless, the battle between two cola giants, Coke & Pepsi, did not go any slow. Rather it has become fiercer. They are now fighting each other even at the local level. That too the trend is as old as start of this millennium. The present scenario of the carbonated drinks market is behaving the way it has all to do with a duopoly situation. A duopoly is a competitive situation where there are two competitors, normally of roughly equal si ze. Although in every place they have local competitors and there is a huge unorganized flavoured water market. Yet again, packaged water is also a competitor to the cola brands and in this category neither of the two cola companies are market leaders. However, as far as the carbonated drinks are concerned there are only two brands, Coke and Pepsi. Therefore, we can safely say that this condition does qualify to be a near duopoly situation and thus there is such intense competition. Unless, the two parties in a duopoly collaborate with each other, which is certainly not the case in the cola market worldwide or in India, this battle is not going to slow down even a bit! Rather, it would grow stronger with every passing day. In a situation like this it is very interesting to observe marketing strategies in general and Product & Pricing strategies in specific of the players, merely because the action of one player is bound to invite similar reaction from the other. As if, the third law of Newton, that ? every action has an equal and opposite reaction? , can‘t fit better in any other situation! In a duopoly like situation, as far as cola industry in India is concerned, it can be said that it is foolish to cut prices unless, one of the two parties has a much lower cost base. But that is not the case in India. In fact, both the companies, Coke and Pepsi, invest heavily in advertising and in distribution through their franchise as well as their own systems. However, a great deal of attention is paid by both companies to cost, particularly in the development of a tightly effective supply chain system in which economies are squeezed out and, wherever possible both overheads and working capital are controlled. Therefore, it is extremely difficult to for both the parties to play with the prices. Rather, it is counter-productive exercise, as when prices are reduced in a particular area by one of the cola brands, the second must follow. If we look into the history of pricing of these two particular players of the carbonated drinks industry, we will see that the first major initiative in the price front took place some years ago when the brand Coca-Cola came back to India. At that point of time colas were available only in 200 ml bottles. Coca-Cola, in it‘s come back trail, broke the tradition by launching Cola in the 300 ml size bottles but at the same price as Pepsi, which was then in a 200 ml bottle. With this strategy, Coke expected to gain advantage in the market especially in India, which is traditionally a highly price sensitive market. However, Pepsi, as being a fierce competitor was prepared for it and soon launched its colas in the 300 ml sizes. Thereby, in India, it was the 300 ml bottle which became the standard in most parts of the country, making the price a parity issue between the two brands. Then, a few years ago, one litre and 1. 5 litre non-returnable PET bottles at a discount in comparison to, a 300 ml returnable glass bottle, the traditional packaging in this product category, was launched by Pepsi. It was a successful move resulting in significant increase in the consumption level especially amongst the loyal consumers in the urban areas. And part of the rule of the game, Coke followed Pepsi in the above move in order to reduce the cost per glass to the consumer. Then came the days of a 500 ml non-returnable PET bottle which was advertised almost totally on the cost of the consumer per 100 ml of cola! Nevertheless, the great advantage that the PET bottles provided is that they have increased home consumption level which was not of much significance compared to out of home consumption till then. And in very recent times the Coke did a u-turn that is price cuts. The latest move of reducing price to the consumer is the very opposite of what has been happening to-date. It has now re-launched a 200 ml bottle at a unit price of approximately 2/3rd of the 300 ml price, thus making retail purchase look cheaper. This strategy was meant to fight consumption pattern of smaller towns and rural areas where two people share a 300 ml bottle. Importantly, by making the bottle smaller it has only reduced unit price without affecting the trade margin. It has been reported that Pepsi has been cutting the price of its 300 ml bottle in some places, until an inventory of 200 ml bottles was built, as an answer to the Coke‘s strike. However, this act of Pepsi might boomerang as there is a strong probability of having some negative effect on the supply chain and other inventory cost in the long run. Competitive Arena The soft drink market all over the world has been witnessing a neck to neck battle between the two major players, Coca-Cola and Pepsi since the very beginning. The thirst quenchers are trying hard to have the major chunk of the pie of carbonated soft drink market. Both the players are spending their energies in building capacity, infrastructure, promotional activities etc. Coca-Cola being 11 years older than Pepsi has dominated the scene in most of the soft drink markets in the world and enjoying leadership in terms of market share. But the Coca-Cola people are finding it hard to keep away Pepsi, which has been narrowing the gaps regularly. The two are posing threats to each other in every nook and corner of the world. While Coca-Cola has been earning most of its bread and butter through beverage sales, Pepsi has a multi products portfolio with some portion from the same business. Aims/Objective In this research we are making an attempt to study which carbonated drink is preferred by consumers around Manipal, and do they take into account factors such as price, brand, taste etc while purchasing a carbonated drink. * Consumer perception towards Carbonated drinks. * To understand buying behavior of consumers. * To recommend for future course of action. CHAPTER 2:RESEARCH DESIGN Research Design: Descriptive research- also known as statistical research, describes data and characteristics about the population. Descriptive research answers the questions who, what, where, when and how. COLLECTION OF DATA 1. Primary data : Based on questionnaire, will be distributed among consumers & direct interview will be taken, to collect the data. 2. Secondary data : Collected from articles, magazines, newspaper research reports and internet. 3. Sampling: Stratified sampling technique will be considered. A sample size of 200 consumers will be selected from Manipal to study. The process of grouping members of the population into relatively homogeneous subgroups before sampling. Proportionate allocation uses a sampling fraction in each of the strata that is proportional to that of the total population. If the population consists of 60% in the male stratum and 40% in the female stratum, then the relative size of the two samples (three males, two females) should reflect this proportion. SAMPLE SIZE This refers to the number of element to be selected from the universe to contribute a sample. The sample should be optimum i. e. it should fulfill all the requirement of efficiency, respectiveness, reliability and flexibility pertaining to the research conducted. It is generally denoted by ‘n’. It can be calculated using the formula:- n = z / e? in case of Infinite population. Where, n=sample size ?=Standard deviation e=error Many a times, the standard deviation of population is not known and sample is not yet taken, rough estimate of the population will given by, Range of Population Distribution 6 Here range is the difference between highest and lowest score. In this case, range = 5-1 =4 Therefore standard deviation, For 95% confidence level, from normal distribution table, z=1. 96 Error, e=0. 1 Substituting these values in the above equation , we get, n= (1. 96 0. 67? )/(0. 1? ) Sample size, n=172. 44 Taking sample size as 200. Random sampling is undertaken for selecting sample from the population SAMPLING ERROR: In any study involving the sampling process, there would normally be a certain amount of inaccuracy in the data collected. This inaccuracy is termed as ‘Sampling Error’. In other words, sampling errors are those errors which arise on account of sampling. Limitations of the Study 1. Some of the respondents refused to fill the questionnaires. 2. The responses may vary as some people did not want to come up with real answers. 3. The people were busy in their own work so they might not have given actual responses. . Limitation of time. 5. The survey is conducted only in few areas of Manipal; hence the results may vary in other parts of the cities. 6. Small sample size. 7. And like any other research the limitation of personal bias of respondents limits the scope of the study. 8. The findings are based on the survey conducted in the month of feb; the results may vary in other months. CHAPTE R 3. DATA REPRESENTATION AND ANALYSIS 3. 1 DEMOGRAPHIC FACTOR Gender of respondents Frequency table: GENDER | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| male| 106| 53. | 53. 0| 53. 0| | female| 94| 47. 0| 47. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | Inference The above pie chart depicts the distribution of the total sample that we had undertaken in our study. We observe here that most of the respondents are male than female. Male respondents are 106 out of 200 respondents whereas females are 94 out of 200. Age of respondents Frequency table AGE | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 0-15| 68| 34. 0| 34. 0| 34. 0| | 16-25| 56| 28. 0| 28. 0| 62. 0| | 26-35| 44| 22. 0| 22. 0| 84. 0| | 36-45| 26| 13. | 13. 0| 97. 0| | 46-70| 6| 3. 0| 3. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | As per respondents, age group of 0-15 people with the frequency of 68 out of 200, 16-25 group people are around 56 , 26-35 are 44 people , 36-45 are 26 people respec tively. 3. 2 PROFESSIONAL FACTOR Frequency table WORK| | | | | | | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| professional| 26| 13| 13| 13| | | businessman| 18| 9| 9| 22| | | service| 52| 26| 26| 48| | | student| 98| 49| 49| 97| | | others| 6| 3| 3| 100| | | Total| 200| 100| 100| | | Inference As per respondents the student respondent are 98 out of200while service people were around 52 out of 200 ,professional people are around 26 ,businessman people are around 18 whereas 6 of them are in others category. 3. 3 CARBONATED DRINKS Frequency table COLA | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| coca cola| 36| 18. 0| 18. 0| 18. 0| | pepsi| 34| 17. 0| 17. 0| 35. 0| | thumbs up| 52| 26. 0| 26. 0| 61. 0| | 7up| 24| 12. 0| 12. 0| 73. 0| | sprite| 22| 11. 0| 11. 0| 84. 0| | mazza| 16| 8. 0| 8. 0| 92. 0| | fanta| 16| 8. 0| 8. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | | | | | | | | | | | | As per respondents, 52 people out of 200 likes thumbs up, while people loves to drink coca cola , pepsi, 7up, mazza, fanta 36,34,24,22,16,16 respectively Gender vs. age GENDER * AGE Cross tabulation| | | | | | | | | AGE| | | | | Total| | | | 0-15| 16-25| 26-35| 36-45| 46-70| | GENDER| male| Count| 34| 30| 25| 14| 3| 106| | | Expected Count| 36. 04| 29. 68| 23. 32| 13. 78| 3. 18 | 106| | female| Count| 34| 26| 19| 12| 3| 94| | | Expected Count| 31. 96| 26. 32| 20. 68| 12. 22| 2. 82| 94| Total| | Count| 68| 56| 44| 26| 6| 200| | | Expected Count| 68| 56| 44| 26| 6| 200| | | | | | | | | From the respondents, in the age group of 0-15 have 34 males and females respondent respectively. While 16-25 age group have 30 males and 26 females’ respondent respectively. While 26-35 age group have 30 males and 26 females’ respondent respectively. Because they are major consumers of branded carbonated drinkers Gender vs. Occupation GENDER * WORK Cross tabulation| | | | | | | | | WORK| | | | | Total| | | | professional| businessman| service| student| others| | GENDER| male| Count| 20| 12| 23| 47| 4| 106| | | Expected Count| 13. 78| 9. 54| 27. 56| 51. 94| 3. 8| 106| | female| Count| 6| 6| 29| 51| 2| 94| | | Expected Count| 12. 22| 8. 46| 24. 44| 46. 06| 2. 82| 94| Total| | Count| 26| 18| 52| 98| 6| 200| | | Expected Count| 26| 18| 52| 98| 6| 200| As per respond ents, male generally who respondent are majorly students and in female also major respondent were student only. While service people are only 23 as male and 29 as female respondent, professional count is 20 in male and 6 at female. In businessman category 12 are male respondent while 6 of them are female. Gender vs. Prefer branded carbonated drinks GENDER * COLA Cross tabulation| | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | GENDER| Male| Count| 21| 22| 31| 12| 8| 5| 7| 106| | | Expected Count| 19. 08| 18. 02| 27. 56| 12. 72| 11. 66| 8. 48| 8. 48| 106| | female| Count| 15| 12| 21| 12| 14| 11| 9| 94| | | Expected Count| 16. 92| 15. 98| 24. 44| 11. 28| 10. 34| 7. 52| 7. 52| 94| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondent male person like thumbs up are around 31 persons while 21 and 22 people like coca cola and Pepsi respectively. In7up category 12 male respondent and in sprite, mazza, fanta 8,5,7 respectively are there. And in female person like thumbs up are around 21 persons while 15 and 12 people like coca cola and Pepsi respectively. In7up category 12 female respondent and in sprite, mazza, fanta 14,11,9 respectively are there. Gender vs. Effect of advertisement GENDER * ATTRACT Cross tabulation| | | | | | | | | ATTRACT| | | | | Total| | | | creativity| Effect of brand ambassador| idea| frequency| logical| | GENDER| male| Count| 29| 25| 14| 28| 10| 106| | | Expected Count| 25. 4| 26. 5| 11. 66| 26. 5| 15. 9| 106| | female| Count| 19| 25| 8| 22| 20| 94| | | Expected Count| 22. 56| 23. 5| 10. 34| 23. 5| 14. 1| 94| Total| | Count| 48| 50| 22| 50| 30| 200| | | Expected Count| 48| 50| 22| 50| 30| 200| As per respondents, advertisement is mode of marketing where frequency of ads, creativity and effect of brand ambassador for male respondent are 28,29and 25 respectively. While in female has effect of brand ambas sador, frequency of ads and logic of ads are 25, 22 and 19 respectively. Age vs. Preferred branded carbonated drinks AGE * COLA Cross tabulation| | | | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| Pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| Count| 13| 12| 15| 13| 5| 5| 5| 68| | | Expected Count| 12. 24| 11. 56| 17. 68| 8. 16| 7. 48| 5. 44| 5. 44| 68| | 16-25| Count| 8| 11| 9| 8| 7| 7| 6| 56| | | Expected Count| 10. 08| 9. 52| 14. 56| 6. 72| 6. 16| 4. 48| 4. 48| 56| | 26-35| Count| 11| 7| 15| 2| 5| 1| 3| 44| | | Expected Count| 7. 92| 7. 48| 11. 44| 5. 28| 4. 84| 3. 52| 3. 52| 44| | 36-45| Count| 4| 3| 12| 0| 4| 2| 1| 26| | | Expected Count| 4. 8| 4. 42| 6. 76| 3. 12| 2. 86| 2. 08| 2. 08| 26| | 46-70| Count| 0| 1| 1| 1| 1| 1| 1| 6| | | Expected Count| 1. 08| 1. 02| 1. 56| 0. 72| 0. 66| 0. 48| 0. 48| 6| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, 0-15 age group does show that much of variation and as same at other age groups. While the age group of 16-25 show much variation than 46-70 age group pe ople. Age vs. Reason of purchase AGE * LIKE Cross tabulation| | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | AGE| 0-15| Count| 16| 16| 9| 10| 11| 6| 0| 68| | | Expected Count| 13. 6| 17| 10. 88| 6. 8| 13. 6| 5. 44| 0. 68| 68| | 16-25| Count| 9| 14| 9| 4| 15| 3| 2| 56| | | Expected Count| 11. 2| 14| 8. 96| 5. 6| 11. 2| 4. 48| 0. 56| 56| | 26-35| Count| 10| 8| 11| 2| 10| 3| 0| 44| | | Expected Count| 8. 8| 11| 7. 04| 4. 4| 8. 8| 3. 52| 0. 44| 44| | 36-45| Count| 5| 8| 2| 4| 4| 3| 0| 26| | | Expected Count| 5. 2| 6. 5| 4. 16| 2. 6| 5. 2| 2. 08| 0. 26| 26| | 46-70| Count| 0| 4| 1| 0| 0| 1| 0| 6| | Expected Count| 1. 2| 1. 5| 0. 96| 0. 6| 1. 2| 0. 48| 0. 06| 6| Total| | Count| 40| 50| 32| 20| 40| 16| 2| 200| | | Expected Count| 40| 50| 32| 20| 40| 16| 2| 200| As per respondent, 0-15 age groups reasons for purchases of branded carbonated drinks are basically on brand name and taste. While age group 16 -25 group people think price and brand name is the important factor in selection of drink. Other age group thinks taste as one of the factor and as well as brand name, prices are important factor. Null hypothesis: ho: Is taste dependent on the selection of branded carbonated drinks? The results are as shown below with the help of table and graphical representation. COLA * TASTE Cross tabulation | | TASTE| Total| | | very important| important| not important| not at all important| | COLA| coca cola| Count| 5| 19| 7| 5| 36| | | Expected Count| 8. 1| 17. 6| 7. 7| 2. 5| 36. 0| | Pepsi| Count| 15| 8| 9| 2| 34| | | Expected Count| 7. 7| 16. 7| 7. 3| 2. 4| 34. 0| | thumbs up| Count| 5| 33| 10| 4| 52| | | Expected Count| 11. 7| 25. 5| 11. 2| 3. 6| 52. 0| | 7up| Count| 9| 8| 6| 1| 24| | | Expected Count| 5. 4| 11. 8| 5. 2| 1. 7| 24. 0| | Sprite| Count| 5| 13| 4| 0| 22| | Expected Count| 5. 0| 10. 8| 4. 7| 1. 5| 22. 0| | Mazza| Count| 3| 8| 5| 0| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| | Fanta| Count| 3| 9| 2| 2| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| Total| Count| 45| 98| 43| 14| 200| | Expected Count| 45. 0| 98. 0| 43. 0| 14. 0| 200. 0| We can observe here that the respondents takes as taste as important in selection of carbonated drinks. A s taste is one of factor which influence in the selection of carbonated drinks Chi-Square Test | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 31. 655(a)| 18| . 024| Likelihood Ratio| 33. 984| 18| . 013| N of Valid Cases| 200| | | a 13 cells (46. 4%) have expected count less than 5. The minimum expected count is 1. 12. INTERPRETATION: Since the calculated value 0. 024 is less than 0. 05, we reject the null hypothesis and conclude saying that the taste is dependent on the selection of carbonated drinks. Null hypothesis: ho: Are carbonated drinks only popular among the youth? AGE * COLA Cross tabulation Count | COLA| Total| | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| 13| 12| 15| 13| 5| 5| 5| 68| | 16-25| 8| 11| 9| 8| 7| 7| 6| 56| 26-35| 11| 7| 15| 2| 5| 1| 3| 44| | 36-45| 4| 3| 12| 0| 4| 2| 1| 26| | 46-70| 0| 1| 1| 1| 1| 1| 1| 6| Total| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, age group 0-15 are 68 respondent where they like coca cola, Pepsi, thumbs up,7up 13,12,15,13 respectively. Age group 16-25 are 56 respondent where they like coca cola, Pepsi, thumbs up,7up 8,11,9,8 respectively. Age group 26-35 are 44 re spondent where they like coca cola, Pepsi, thumbs up,7up 11,7,15,2 respectively. We can observe here that the respondents age factor affect importantly in selection of carbonated drinks. As taste is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 27. 016(a)| 24| . 304| Likelihood Ratio| 31. 222| 24| . 147| N of Valid Cases| 200| | | a 18 cells (51. 4%) have expected count less than 5. The minimum expected count is . 48 . INTERPRETATION: Since the calculated value 0. 304 is higher than 0. 05, we accept the null hypothesis and conclude saying that the age is interdependent on the selection of carbonated drinks. So, carbonated drinks are popular among the youth. Null hypothesis: HO: Is advertisement a major factor in the selection of the brand of carbonated drinks? COLA * LIKE Cross tabulation| | | | | | | | Count | | | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | COLA| coca cola| 11| 7| 4| 3| 9| 1| 1| 36| | pepsi| 7| 10| 3| 3| 8| 3| 0| 34| | thumbs up| 10| 11| 9| 4| 13| 5| 0| 52| | 7up| 5| 9| 5| 3| 1| 1| 0| 24| | sprite| 1| 6| 6| 4| 2| 2| 1| 22| | mazza| 3| 4| 4| 2| 2| 1| 0| 16| | fanta| 3| 3| 1| 1| 5| 3| 0| 16| Total| | 40| 50| 32| 20| 40| 16| 2| 200| We can observe here that the respondents advertisement affects importantly in selection of carbonated drinks. As advertisement is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 32. 104(a)| 36| . 654| Likelihood Ratio| 33. 992| 36| . 564| N of Valid Cases| 200| | | a 34 cells (69. 4%) have expected count less than 5. The minimum expected count is . 16. INTERPRETATION: Since the calculated value 0. 654 is higher than 0. 5, we accept the null hypothesis and conclude saying that the advertisements are interdependent on the selection of carbonated drinks. So, advertisement affects in the selection of branded carbonated drinks. Null hypothesis: HO: Does occupation has a role in selecting the Carbonated drink? WORK * COLA Cross tabulation| | | | | | | | Count | | | | | | | | | | | | COLA| | | | | | | Total| | | coca cola| pepsi| thumbs up| 7up| sprite| mazza | fanta| | WORK| Professional| 5| 4| 7| 2| 3| 2| 3| 26| | Businessman| 6| 12| 0| 0| 0| 0| 0| 18| | Service| 11| 8| 14| 14| 4| 1| 0| 52| Student| 14| 9| 30| 7| 14| 12| 12| 98| | Others| 0| 1| 1| 1| 1| 1| 1| 6| Total| | 36| 34| 52| 24| 22| 16| 16| 200| As per respondent, 30 student select thumbs up as their favorite drink , in businessman category nobody likes other drink rather than coke and pepsi. While in other occupation doesn’t have any definite favorite drinks. Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 73. 241(a)| 24| . 000| Likelihood Ratio| 77. 160| 24| . 000| N of Valid Cases| 200| | | a 22 cells (62. 9%) have expected count less than 5. The minimum expected count is . 48. INTERPRETATION: Since the calculated value 0. 000 is lower than 0. 05, we reject the null hypothesis and conclude saying that the occupation are dependent on the selection of carbonated drinks. So, occupation does not affect in the selection of branded carbonated drinks. CHAPTER 4: FINDINGS AND CONCLUSION Findings 1. Maximum number of people surveyed is below 15 years because they are major consumers. 2. Out of 200 people 13%are professionals, 9% are businessman, 26% are serviceman, and 49% are students. 3. Out of 200 respondents, 97% of consumers buy cold drinks and only 3% of them do not buy. 4. 9% respondents prefer coke, 18% prefer Pepsi, 12% 7up, 11 % of them prefer Sprite, 9% Fanta, and 23% prefer Thumbs-up. 5. 25% people purchase cold drinks because of taste, 20% people purchase cold drinks because of brand name, 20% people purchase cold drinks because of packaging, 15% people purchase cold drinks because of price, 11% people purchase cold drinks because of brand ambassador, 8 % people purchase cold drinks because of easy availability & 1% people purchase cold drinks because of any other reason. 6. Out of 200 consumers 98% have seen the advertisement and only 2% have not seen the advertisement of any brands. 7. 3% people remember the advertisement of coke, 23% people remember the advertisement of Pepsi, 1% people remember the advertisement of 7up, 6% people remember the advertisement of sprite, 4% people remember the advertisement of Fanta, and 23% people remember the advertisement of Thumbs-up. 8. 24% people remember the advertisement because of creativity, 25% people remember the advertisement because of brand ambassador, 11% people remember the advertisement because of their idea of delivering the message, 25% people remember the advertisement because of frequency of ads, and 15% people remember the advertisement because of logical reason. Conclusion From the analysis of the data collected and from the experiences we have reached the following conclusions: * COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME. Thus it should focus on good taste so that it can capture the major part of the market. But most of the consumers prefer THUMSUP as their 1st preference, then COKE. * We come to the conclusion that visibility affects the sales of project in a very special way. And in terms of the advertisements lays is lacking behind mostly consumers remember the advertisement because of the frequency of add and brand ambassadors, creativity. After acquiring a new customer, there is lot of importance of its retention also. This can be done only by providing extra flavors and good taste. * In today’s scenario, customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal in today’s scenario, so you need to be always on your toes. We feel that there is cut-throat competition between COKE,PEPSI,THUMSUP so to be on top of mind of the customers they need to do something outstanding every time. CHAPTER 5:ANNEXURE QUESTIONNAIRE Dear Sir/Madam, This questionnaire has been prepared with a view to make a STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS . The information will be strictly used for educational purpose only by the students of Manipal Institute of Management (Manipal University) . we would be grateful if you could spare some time in filling up this questionnaire. ) NAME : 2) AGE :a)0-15 b) 15-20 c) 21-35 d) 36-45 e) 46-70 3) Gender : M F 4) Occupation : Professional Businessman Service Student Other 5) Do you drink soft drinks: Yes No 6) If yes which soft drink Brand: Coke Pepsi 7) If No why so?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Which carbonated drink do you prefer most: Coke Pepsi 7Up Mountain Dew Thumbs Up Sprite Fanta 9) Which packa ge do u prefer most: Pet Bottle Glass Bottle 10) About Carbonated drink what do you like the most: Brand name Taste Easy availability Packaging Price Brand ambassador Any other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11) What is the importance of taste in a carbonated drink? (Please rate them from 1- 4) 1=>Very Important 2=>Important 3=>Not important 4=>Not at all important 12) Have you seen any advertisements of carbonated drinks: Yes NO 13) Advertisement of which carbonated drinks do you remember the most : Coke Pepsi 7Up Thumbs Up Sprite Mountain dew Fanta 14) What attracted you in the advertisement? (PLEASE RATE THEM from 1-4) Creativity Brand ambassador Idea of delivering the message Frequency of add Logical reason 15) What is your opinion of the brand? Excellent Good Fair Poor 16) What is your monthly consumption? 17) Any suggestions? ____________________________________________________________ __ CHAPTER 6 : BIBILOGRAPHY (i) Research methodology by C. R. Kotari (ii) Websites: www. cocacola. com www. pepsi. com www. wikipedia. com (iii) Doing Quantitative Research in Education with SPSS by Daniel Muijs.

A Human Resources Management System (HRMS) Essay

A Human Resources Management System (HRMS) or Human Resources Information System (HRIS) refers to the systems and processes at the intersection between human resource management (HRM) and information technology. It merges HRM as a discipline and in particular its basic HR activities and processes with the information technology field, whereas the programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. On the whole, these ERP systems have their origin on software that integrates information from different applications into one universal database. The linkage of its financial and human resource modules through one database is the most important distinction to the individually and proprietary developed predecessors, which makes this software application both rigid and flexible. To reduce the manual workload of these administrative activities, organizations began to electronically automate many of these processes by introducing specialized human resource management systems. HR executives rely on internal or external IT professionals to develop and maintain an integrated HRMS. Before the client–server architecture evolved in the late 1980s, many HR automation processes were relegated to mainframe computers that could handle large amounts of data transactions. In consequence of the high capital investment necessary to buy or program proprietary software, these internally developed HRMS were limited to organizations that possessed a large amount of capital. The advent of client–server, application service provider, and software as a service (SaaS) or human resource management systems enabled increasingly higher administrative control of such systems. Currently human resource management systems encompass. According to www.oracle.com using an electronic or computerized Human Resource System has several benefits. First is, Automate Key Processes,leverage workflow and internet-based processes to speed and optimize recruitment, hiring, budgeting, compensation, termination, performance, skills, collective agreements, and more. Perform rules-based HR budget control. Second, Get a Single Source of Truth, to maintain global HR data in a single instance for better availability and accuracy of  information, with a global single repository of employee data. Third is, Manage Total Compensation, to attract and retain with the right combination of salary and benefits. Set limits and warnings. Control budgets by department, position, or role. Deploy absence and termination policies. Fourth is, Locate and Manage Talent Globally, to manage recruitment, hiring, and deployment on a global basis and address local country requirements at the same time. Manage address information, currency, data formats, banking details, and payment methods for any country. Conduct competency profiling and management. Lastly, Integrate Intelligence with HR Management,to integrate intelligence with HR management to align the workforce with corporate objectives. According to www.nefsis.com using cloud-based video conferencing helps human resources staff leverage state-of-the-art communications and online collaboration tools to advance the HR agenda. Now, online training, employee benefit meetings, and job candidate interviews can be conducted in private and group virtual conference rooms anytime, anywhere. Using Video Conferencing has many benefits, to cut travel expenses for job candidate interviews, to shorten the hiring process, especially for distributed businesses, to improve the reach of employee benefit meetings to those that missed in-person sessions and those traveling, working from home, or at remote offices, and lastly to create a better online platform for employee benefits, safety, and regulatory compliance training. 1.1 BACKGROUND Nowadays, there are a lot of manual systems being renovated to computerized one. Just like the Human Resource (HR) departments, many companies have evolved to a new computerized system, and also there are companies that still working on a manual based system. The function of Human Resource (HR) departments is generally administrative and common to all organizations. Organizations may have formalized selection, evaluation, and payroll processes. Efficient and effective management of â€Å"human capital† progressed to an increasingly imperative and complex process. The HR function consists of tracking existing employee data which traditionally includes personal histories, skills, capabilities, accomplishments and salary. Also the Human Resource (HR) department is in-charge of identifying the potential applicants (Applicant Hiring). Being a Human Resource (HR) department, it is humiliating that they do not have a permanent system or database that can store their employee or applicant’s information day by day. Sometimes, many companies encounter different problems related with the employee or applicant’s information. Using Ms Excel or Manual Filing is not advisable for storing or tracking employee or applicant’s data, using those kind of tracking or storing may cause of loss of file, unreliable data, time consuming, heavy manual workload, heavy human work force, and etc. on payroll, time and attendance, performance appraisal, benefits administration, HR information management system, recruiting/learning management, performance record, employee self-service, scheduling, absence management and analytics. The Human Resource (HR) department encourages the proponents to develop a system that will help or solve the existing problems regarding Human Resource (HR) department and also to decrease the human workforce. 1.2 STATEMENT OF THE PROBLEM 1.2 .1 What is the profile of the respondents in terms of? 1.2.1.1 Educational attainment 1.2.1.2 Position 1.2.1.3 Years of service 1.2.2 What is the existing system in terms of? 1.2.2.1 Processing of documents 1.2.2.2 Transmittal of information 1.2.2.3 Tracking of records 1.2.2.4 Evaluation criteria 1.2.2.5 Generation of reports 1.2.3 How effective the existing system in terms of? 1.2.3.1 Speed 1.2.3.2 Accuracy 1.2.3.3 Manageability 1.2.3.4 Functionality 1.2.3.5 Portability 1.2.4 Is there a significance difference of the perception of the respondents in terms of? 1.2.4.1 Information of system 1.2.4.2 Processing of documents 1.2.4.3 Transmittal of information 1.2.4.4 Tracking of records 1.2.4.5 Evaluation criteria 1.2.4.6 Generation of reports 1.2.5 What are the problems encountered of the existing system in terms of? 1.2.5.1 Processing of documents 1.2.5.2 Transmittal of information 1.2.5.3 Tracking of records 1.2.6 What is the system to be developed? 1.3 SYSTEM OBJECTIVES 1.3.1 General Objectives To enhance the ability of the human resource management to leverage and absorb new and emerging opportunities and challenges in the business horizons. 1.3.2 Specific Objectives To understand that the employees are also individual and have their own set of needs. To understand and define the overall objectives and goals of the organization, its mission as well as vision. To ensure proper availability of latest tools and methods for training the employees as required for their respective competencies. To select best workforce from the labor market by using the recruitment options like internal job portals, job websites, advertisements, employment agencies etc. To assign the right job to the right employee if the proper utilization of the talent is needed. 1.4 SIGINIFIANCE OF THE STUDY This research is considered important to provide insight into the various Human Resource Management practices needed to perform BPO sector in Philippines. This study intends to investigate the role of Human Resource Management associated with firm performance, namely profitability, growth and employee management. Also this research intends to scrutinize whether  business strategy and environmental uncertainty moderate the relationship between Human Resource Management Practices and Video Teleconferencing. Lastly, this study destines to further the previous research in HRM practices using the contingency approach. Relevant to the issues above, this study contemplates to generate a new framework for further research pertaining to Human Resource Management practices – Video Teleconferencing relationships. 1.5 SCOPE AND LIMITATIONS Employees Information Employee Personal Information Service History Dependants and Emergency Contacts Attendance Warnings/Grievances Company Property Employment Equity Pay and Benefits Pay History including bonuses and deductions Group Benefits Vacation and Leave Banking and Loans Training and Development Performance Reviews Education and Courses Skills Profile Awards and Recognition Health and Safety Incidents and Accidents Medical records Disability Applicant Hiring Initial Interview Versant Online Test Video Teleconferencing (final interview) Reports and Document Library Pre-designed Letters and Forms Over 50 Standard Reports Document Management Confidential document storage Mitigate your risk, have all your documentation ready Reminders Automated Reminders and Alerts View View Employee Summary View Pay History View Work History Security Group and User security Password protected Block out certain information areas by user LIMITATION The system will not focus in calculating the whole payroll but it will only do some parts or portions of it. The Video Teleconferencing will only have a capacity of 4 persons per conference. System will only be limited to two users: Admin and HR Managers 1.6 DEFINITION OF TERMS Human Resources- s the set of individuals who make up the workforce of an organization, business sector, or economy. â€Å"Human capital† is sometimes used synonymously with human resources, although human capital typically refers to a more narrow view (i.e., the knowledge the individuals embody and can contribute to an organization). Likewise, other terms sometimes used include â€Å"manpower†, â€Å"talent†, â€Å"labor†, or simply â€Å"people†. Human Resource Management – is the management of an organization’s workforce, or human  resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment and labor laws. Teleconferencing – Job interviews by teleconference involve setting up a conference telephone call amongst the members of the selection committee and the job applicant who can hear but not see each other. This may be appropriate where the applicant and the selection committee are in geographically remote locations, video conferencing facilities are unavailable and the applicant is agreeable to the use of teleconferencing. Video Conferencing – Video conferencing is a combination of audio and video transmissions which allows people to communicate by way of an audio visual link (AVL). Each site or endpoint is equipped with screens, microphones and cameras which allowspeople in two or more locations to see and hear each other as if participating in a face-to-face conversation. Security – Control of access to a computer system’s resources, specially its data and operating system files. Versant – are computerized tests of spoken language available from Pearson PLC. Versant tests were the first fully automated tests of spoken language to use advanced speech processing technology (including speech recognition) to assess the spoken language skills of non-native speakers. Survey – is to gather information by individual samples so as to learn about the whole thing. Multiplexing – is a method by which multiple analogue message signals or digital data streams are combined into one signal over a shared medium. CHAPTER 2.0 PROJECT FRAMEWORK 2.1 Theoretical Framework Enhancing meaningful learning by integrating technology into instructional design is central to this project. The most influential theory associated with this process is the IOSR Journal of Computer Engineering (IOSR-JCE): HUMAN RESOURCE MANAGEMENT SYSTEM proposed by A.S.SyedNavaz, A.S.SyedFiaz, C.Prabhadevi, V.Sangeetha, S.Gopalakrishnan (Jan 2013). It is based on the theory that it merges HRM as a discipline and in particular its basic HR activities and processes with the information technology field, whereas the programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. 2.2 Conceptual Framework The conceptual framework is built on four theoretical perspectives and prior research in conceptual model of HRMS. It is based on, but different from, existing and international HRMS models. Competitive advantage and performance are commonly noted as the ultimate needs of the organization; this study focuses on the creation of the most requisite resources to realize these targets. 2.3 Project Paradigm This area explains the directions that the proponents should follow to accomplish the goals of the system, this will be a fine guide that will lead us to the aptness of the system. 2.4 Review of Related Literature This chapter presents the review of related literature and studies. It contains a review of books and studies on the subject matter conducted here and abroad and their relation to the present research. The researcher looked for a number of related foreign and local literatures that will help us in developing our proposed project. 2.4.1 Local Studies and Literature Human Resource Management (HRM) has shifted its function within organizations over the last few years. Its function has grown considerably and has shifted into a more strategic role rather than providing support for administrative paperwork. There has been a shift too, in terminology, with the term Strategic Human Resource Management (SHRM) becoming more common. Since the rapid development of technology, software developers are continuously creating new and sophisticated softwares that can help companies execute  day-by-day HR administrative tasks as well as enabling them to perform fast and effective recruitment process, performance management, compensation & benefit, etc. OPUS Management (April, 2010). Human Resource Information System: Enabling your Human Resources Information System to Support HR strategic roles, volume 13, pages 101-116. This 21st century, companies are committed to provide world-class products and services to meet customer requirements and satisfaction. This can be attached if companies could attract, employ and retain world-class people. Today, HR (Human Resource) departments continue to ensure that highly qualified employees / workers get the right job assignments, trainings, learning opportunities and maintain competency assessments to prepare them for a clear career path. There are even international trainings and seminars offered / given to employees as well as virtual transfer-of-technology from foreign expatriates to ensure efficiency and productivity. With the recent trends of companies vying for accreditation and certification from the ISO body, the HR’s active participate in the education of its employees/workers rests on its move to ensure that the company’s Quality Policy is a commitment of everyone in the organization so that they may strictly implement it through effective communication, review and improvement. Magsino, B.V. (August, 2010). Human Resource Management (HRM): Gaining a Competitive Advantage, pages 19-22. There are many purposes of Human Resource Information System in our environment, first is, HRIS helps us to manage all of the employees information, second, it conducts reporting and analysis of employees information, third, it contains company-related documents such as employee handbook, emergency evacuation procedures, and safety guidelines, fourth, it benefits administration including enrollment status changes, and personal information updating, fifth, it has a complete integration with payroll and other company financial software and accounting systems, lastly, it is also responsible for applicant tracking and resume management. By automating Human Resource practices, HRIS saves time and money, effectively reallocates work processes and thus provides competitive advantage and add strategic value to the organization. Pelones, M. (July 14, 2013). Human Resource Information System.Retrieved August 29, 2013, from http://www.slideshare.net/Pilmathe2001/module2-human-resource-information-system-24215973?from_search=23. HRM refers to the policies, practices and systems that influence employees’ behavior, attitudes and performance. Many Companies refer to HRM as â€Å"involving practices†. The strategy underlying these practices needs to be considered to minimize its influence on company performance. HRM practices include analyzing and designing work, determining human resource needs (HR Planning); attracting potential and qualified employees (Recruiting); choosing employees (Selection); teaching employees/workers how to perform their jobs and preparing them for future (Training & Development), rewarding employees (Compensation); evaluation their performance (Performance Management); and creating a positive work environment (Employee Relations). HRM Practices are strategic. Effective HRM has been found to enhance performance company performance by contributing to employees and customers’ satisfaction, innovation, productivity and development of a favorable reputation in the business community. The potential role of HRM on company performance has only recently recognized. Gayno, H.C. (2010). Processing a Turnaround, â€Å"Human Resource Management†, p.11. The Human Resources of the Philippines Aside from natural resources is one of the basis of economic development. Its people is the most important resource of any country. It is important to understand how people utilize and develop natural resources based on their character, diligence, and creativity. In fact, humans serve as the â€Å"driver† of the world since the direction of it depends on them. Julian (July 23, 2009). Human Resources of the Philippines. Retrieved September 06, 2013 from, http://www.slideshare.net/juilian/human-resources-of-the-philippines 2.4.2 Foreign Studies and Literature The complexities of the European environment differentiate much of Europe from the United States and also from much of East Asia. Moreover, there are apparent cross-national differences with respect to the impact of SHRM approaches on firm performance. Much of the empirical research demonstrating a positive connection between SHRM and firm performance has taken place in the United States (Wright & Boswell, 2002). Studies conducted in a variety of Asian countries also have shown HPWSs exerting a positive effect on firm performance (e.g., Bae& Lawler, 2000; Bae et al., 2003; Bjà ¶rkman& Fan, 2002;  Lee & Miller, 1999; Morishima, 1998). In contrast, research is less supportive of the effective transference of American-style SHRM approaches to European countries (Doeringer, Lorenz, &Terkla, 2003; Harzing&Sorge, 2003; Rodrà ­guez & Ventura, 2003). There are many factors that might explain why these techniques are not so effective in Europe, including political and cultural constraints, stronger unions, the regulatory environment, extensive use of works councils, and general resistance on the part of European management. Whatever the case, the apparently more limited efficacy of SHRM approaches in Europe provides one explanation as to why SHRM approaches seem less likely to be adopted there. Chen, S.J., Lawler, J., Bae, J. (2011). CONVERGENCE IN HUMAN RESOURCE SYSTEMS: A COMPARISON OF LOCALLY OWNED AND MNC SUBSIDIARIES IN TAIWAN, page 238. To develop a software application that supports the application specific to the HR automation in an intranet specific to a company there by allowing the integration of all the employees pertaining to that organization. To keep track of all the other departments related to that organization such as marketing, development etc. To allow the HR of an organization to update the employee details when ever there is a change in the employee profile pertaining to that organization. The HR center is a powerful application designed to allow companiesto streamline their human resource tasks and manager their employees more efficiently, Employee and Company Information Employee Time, Attendence, and Leave Request HR Documentation Management (i.e. insurance forms, W-2’s etc.) The HR Center includes a comprehensive employee informationdatabase, work information, beneficiary information, and more for each employee. It comes standard with employee self-service access allowing employees to update their personal information, request time off or input their daily timesheet entries. It also has role –based access level control that is functionally based on whether a user is an employee, a manager, or an HR admistrators.  With HR center managers and HR admistrators can manage a track. Srikanth, T. (2012).Human Resource Management System. Retrieved August 29, 2013, from http://www.slideshare.net/chetanmbhimewal/3263270-humanresourcemanagementsystemshrms?from_search=8 The paper titled â€Å"HUMAN RESOURCE MANAGEMENT SYSTEM† is basically concerned withmanaging the Administrator of HUMAN RESOURCE Department in a company. A Human ResourceManagement System (HRMS), refers to the systems and processes at the intersection between human resource management (HRM) and information technology. It merges HRM as a discipline and in particular its basic HR activities and processes with the information technology field, whereas the programming of data processing systems evolved into standardized routines and packages of enterprise resource planning (ERP) software. The main objective of this paper is to reduce the effort of Administrator to keep the daily events such as attendance, projects, works, appointments, etc.This paper deals with the process of identifying the employees, recording their attendance hourly and calculating their effective payable hours or days. This paper should maintain the records of each and every employee and their time spend in to company, which can be used for performance appraisal. Based on that transfer, removal, promotion can be done. A.S.SyedNavaz, A.S.SyedFiaz, C.Prabhadevi, V.Sangeetha, S.Gopalakrishnan (Jan 2013). IOSR Journal of Computer Engineering (IOSR-JCE): HUMAN RESOURCE MANAGEMENT SYSTEM, volume 8, Issue 4, pages 62-77. For some years interviews for promotional custodial positions have been primarily conducted by video conferencing in order to reduce travel and recruitment time and costs. It is anticipated that more interviews for noncustodial jobs will be conducted by video conferencing as part of an ongoing CSNSW strategy to streamline recruitment activities and to have an outcome more quickly. In the main entry-level Correctional Officer and Probation and Parole Officer interviews, arising from campaign advertising, are conducted face-to-face. Based on the above considerations, the selection committee has the flexibility to utilise teleconferencing, video conferencing and face-to-face  interviews. Human Resources Division will confer with the selection committee convenor about the mode of interview. (November 2012). Human Resource: Job Interviews – Video conferencing and Teleconferencing –Policy and Guidelines, pages 1-4. (Electronic Data Processing) at the primary level, an organization may be interested in automating processing of routine information. It is an exercise of automating routine paperwork at the operational level. (Management Information System) in this phase focus is shifted from EDP level to MIS level with more inquiry and report generation flexibility. This is intended for middle level manager to control the operation, matching budget or projection. (Decision Support System) facilitates decisions at the higher level in the organization. At this stage HRIS is more interactive and capable of developing decision model on many strategic issues. It is important to mention that all these types of HRIS are equally important for an organization. Without EDP, i.e, the basic data storage of employees information and payrolls, MIS can not be developed. Because at MIS stage, middle level managers, duly retrieving information, try to enforce control at the operational level. Similarly, without EDP and MIS, DSS can not develop decision models, examining decision alternatives, as at the corporate level, inputs from EDP and MIS reinforce DSS with enhanced interactivity. Ojha, P.K (April 19, 2013). Human Resource Information System. Retrieved September 05, 2013, from http://www.slideshare.net/PranavKumarOjha/human-resource-information-system-19158875?from_search=10